Advertising campaign Essay Example | Topics and Well Written Essays - 2250 words

Advertising campaign - Essay Example he Nike swoosh exemplifies the spirit of the flying goddess who stirred the most daring and gallant warriors at the birth of civilization.   By the year concluded in 1971, BRS's returns were documented to reach a stifling one million dollars.   In 1972, Blue Ribbon Sports instituted their "Nike" (marked NI-KEY). It is worth noting that it was named after the Greek Goddess of Triumph, line of footwear (Espejo, 2010). After expanding to Canada in 1972, BRS officially renamed itself to Nike, Inc. in 1978.   Moreover, Nike headquarters was unlocked at 3900 S.W. Murray Blvd. in Beaverton, Oregon. This went parallel with their expansion into foreign marketplaces such as countries situated in Asia, and the inauguration of multiple manufacturing locations.   In 1979, the renowned Nike AIR expertise is born as well. By 1980, Nike, Inc. had surpassed nearly half of the athletic footwear market. It was noted that Nike made this possible not by traditional advertising means. This is beca use Nike did not produce a TV advertisement until 1982.   Their success happened through the spread of Nike's reputation in the athletic footwear industry. It was noted that the athletes and customers gave Nike positive reviews. It is important to state that the positive image that Nike had fashioned for themselves has held to this day. This is because Nike remains the major choice for numerous athletes everywhere the world.   Later, Nike instigates its advertising campaign aided by Wieden and Kennedy, an indigenous advertising organization.   Nike then inaugurated its status for crafting unique and exciting ads, commencing with its "Just Do It" watchword in 1988. Campaign strategy – rationale The rationale for Nike’s â€Å"Just Do It† campaign strategy were numerous. First, the management of...By 1980, Nike, Inc. had surpassed nearly half of the athletic footwear market. It was noted that Nike made this possible not by traditional advertising means. This is because Nike did not produce a TV advertisement until 1982. Their success happened through the spread of Nike's reputation in the athletic footwear industry. It was noted that the athletes and customers gave Nike positive reviews. It is important to state that the positive image that Nike had fashioned for themselves has held to this day. This is because Nike remains the major choice for numerous athletes everywhere the world. Later, Nike instigates its advertising campaign aided by Wieden and Kennedy, an indigenous advertising organization. Nike then inaugurated its status for crafting unique and exciting ads, commencing with its "Just Do It" watchword in 1988. Campaign strategy – rationale The rationale for Nike’s â€Å"Just Do It† campaign strategy were numerous. First, the management of Nike at the time thought it would be a good idea to increase its sales. This is because without proper marketing, their sales had increased significantly. This happened mainly through the use of word of mouth. As a result, through more discussions, the management came with the idea that a real advertising campaign will be more than beneficial to the company. Moreover, the management believed in keeping the client base in large numbers and happy. Therefore, they alleged that this strategy will present the client with rationale behind their products and motivation hence make the client dependent on the product.

Business Letter And Literature Summary Essay Example | Topics and Well Written Essays - 3500 words

Business Letter And Literature Summary - Essay Example Finally, on all your future travels with us, kindly expect the best kind of service that only Virgin Atlantic could offer. Once again, we sincerely apologize for the inconveniences that we have caused you on board our flight from Mumbai to Heathrow. Also, we would like to thank you once again for your continued patronage to Virgin Atlantic and for helping us point out the problems with respect to our services so that we can ensure the betterment thereof, to provide only the best service to our loyal customers like you. Thank you very much and Good Day! Sincerely Yours, _________________________ Marketing Manager Virgin Atlantic Introduction Studies conducted with respect to customer retention have focused on the manner by which the customers respond once the issue of service failures has become an important aspect thereof (Zemke 1995). Parenthetically, researches that have been conducted in relation to this topic have highlighted the importance of the so-called â€Å"mutual exchange and fulfillment of promises (Yockel 1997; Zemke 1995).† Evidently, the latter is considered as the primary basis that underscores service relationships. Service recovery is thus deemed necessary most especially when the manner by which a corporation delivers a particular service tends to go wrong (Nguyen 2006). In a nutshell, service recovery has been referred to as that effort of the company aimed towards providing the customers and the clients with the outcome they desire even though the latter has already experienced a failure in the previous delivery (Young and Burgess 2010; Yockel 1997). Service recovery is also concerned with the adoption of pertinent steps and measures to prevent the commission of the same mistake (Nguyen 2006;... Studies conducted with respect to customer retention have focused on the manner by which the customers respond once the issue of service failures has become an important aspect thereof (Zemke 1995). Parenthetically, researches that have been conducted in relation to this topic have highlighted the importance of the so-called â€Å"mutual exchange and fulfillment of promises (Yockel 1997; Zemke 1995).† Evidently, the latter is considered as the primary basis that underscores service relationships. Service recovery is thus deemed necessary most especially when the manner by which a corporation delivers a particular service tends to go wrong (Nguyen 2006). In a nutshell, service recovery has been referred to as that effort of the company aimed towards providing the customers and the clients with the outcome they desire even though the latter has already experienced a failure in the previous delivery (Young and Burgess 2010; Yockel 1997). Service recovery is also concerned with th e adoption of pertinent steps and measures to prevent the commission of the same mistake (Nguyen 2006; Osborne 2004; Tschohl 2005). It is then because of this that the importance of service recovery has been underscored in the field of service management and service marketing. Without a doubt, service recovery strategies are deemed of paramount importance in view of its ability to positively affect customer loyalty as the former somehow prevents the turnover of those who have been previously dissatisfied with the service provided